Their new slogan “With Bouncing Soles” was based directly on Bill’s handwriting. After making a few distinct changes, the ‘Airwair’ boots were born. Clearly, he had a great eye! He got really interested in the innovative air-cushioned sole design and managed to acquire an exclusive license. He was now part of the third generation running the company, together with brothers Ray, Colin, and son Max. It happens that this was how Bill Griggs found their ad. They were mostly selling to an older clientele, so around 1959 they invested in advertising in magazines overseas. By 1947 they were producing formally and by the end of the next decade, their business was going great. Together, they recycled unused military supplies and started producing their own shoes. Herbert Funk, who was a mechanical engineer. He shared his creation with an old university friend, Dr. Taking matters into his own hands and using a cobbler’s last and needle, he made a prototype shoe. So he came up with the idea to create a new design. He was convalescing from a broken foot and the traditional hard leather sole was not up to the task. Klaus Maertens, who was a 25-year-old soldier in post-war Munich, created a unique air-cushioned sole. ![]() For six decades, the Griggs’ hard labor situated them right at the heart of the English shoe industry. They were bootmakers from the town of Wollaston, Northamptonshire in England, who earned a solid reputation among the shoe industry for making durable work boots. It all started back in 1901 with the Griggs family.
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